BRAND ETHOS
F*CK PEOPLE.….BUY THE RED CAR - PEOPLE WILL SAY YOU SHOULD'VE GOT BLUE. START A BUSINESS - PEOPLE WILL SAY YOU SHOULD'VE GOT A JOB. GET MARRIED - PEOPLE WILL SAY YOU PICKED THE WRONG PARTNER. LEARN A TRADE - PEOPLE WILL SAY YOU SHOULD'VE GONE TO UNIVERSITY. EVERYONE HAS AN OPINION ABOUT EVERYTHING YOU'LL GO CRAZY TRYING TO PLEASE EVERYONE. DON'T EVEN TRY. LISTEN, SMILE, AGREE AND THEN DO WHATEVER THE F*CK YOU WERE GONNA DO ANYWAY.